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Program Guide

Theme: Bridging Purpose and Performance - Business Education as a Force for Good

In a world marked by rapid transformation, global interdependence, and urgent societal challenges, business education stands at a defining crossroads. We call on leaders of the world’s top business schools to reflect, reconsider, and reaffirm the deeper mission of management education.

This year's Eduniversal World Convention aims to transcend conventional metrics of success, urging a shift from isolated performance indicators to a holistic vision - one in which purpose and performance are not opposing goals but mutually reinforcing pillars. It invites the global academic community to champion models of leadership that are not only effective but ethical, not only competitive but compassionate.

At the heart of this dialogue is a powerful proposition: that business schools can and must be architects of a better future. By embedding purpose into pedagogy, research, and institutional culture, they can cultivate leaders equipped not only to excel in complex markets but to shape a more equitable, sustainable, and humane world.

This year's event will also echo our shared commitment to fostering integrity in how we define and measure excellence - calling for ranking systems that value long-term impact, inclusivity, and societal contribution as much as academic and economic performance. As deans and directors from 153 countries gather under one roof, we take this opportunity to explore how business education can evolve as a global force for good, where purpose drives performance, and performance reflects purpose.

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