Prof. Catherine DA SILVEIRA

Catherine da Silveira is the Associate Dean for International Affairs and Partnerships at Nova School of Business & Economics (Nova SBE), in Portugal. She combines this role with the Academic direction of several International Master Programs. With a PhD from Open University Business School, UK, and a Master’s from  Institut de Sciences Politiques (SciencesPo) in Paris, France, she is an Associate Professor of Marketing and a recognized expert in the field of brands and the luxury sector in Europe. She joined Nova SBE after 14 years of executive experience first with the L’Oreal Group, as a Marketing Executive across divisions, brands, and countries, then in the IT Sector. At Nova SBE, she has been combining teaching with “administrative” engagement to help building new strategies, programs, projects and processes that have contributed to the School’s transformation over the past 20 years.